Gender: Male/Female
Race: British
Education: Higher Education
Occupation: Retail shop assistant / Student
Annual Income: £00000-15000
Disposable Income: £300
Current lifestyle / culture: Experimental
Media Interests: Blogging / Social networking
Buying Habits: Fashion
Loyalty to Brands: Fred Perry / Ralph Lauren /
Demographics: B / D / E
Psychographics: Aspirers / Explorers
Likes: Cinema, Magazines, Twitter, Shopping, Mcdonalds, Dominos, Topshop/man, Friends, Eastenders, Skins, Subway, Late nights, Nandos, Mountain Dew, Reality TV, Photography, Makeup, Chocolate.
Dislikes: Queuing, Emmerdale, Smoking, Waking up early, Diet fizzy drinks, Bad weather, Sports.
I decided my age of my target audience from my survey I posted last week. The most picked age was 14-17 and 3 people also picked 18-20. Between those ages people tend to not own that much income due to still being in education. I picked the target audience to be male or female due to Thriller/Horror genres usually pull in both genres as teenagers are keen to see these films with groups of friends. I don't think our film would be targeted at a certain race but I put British as the film will be a British film.
Young adults / teenagers are stereotyped for following the trend in the social media, social medias such as twitter and tumblr etc. Through these social network websites they will discover popular brands such as Fred Perry being trendy.
However, for demographics I decided to add in B because teachers / people working with the media and arts such as graphics design may be interested in seeing the film and be frequent cinema goers. I choice Aspirers and Explorers for my psychographics as they are the most common psychographics for teenagers and young adults.
I picked my Likes/Dislikes from myself and other people I know as I fit into the target audience.
No comments:
Post a Comment